Film shouldn't be a luxury.
HoopLab is for the coaches, parents, and players who've been locked out of real film study by the cost of doing it right.
You shouldn't need a booster club fundraiser to break down last Friday's game.
If you love the work, the late nights, the clip-by-clip teaching, the moment a player finally sees it on film, we're building for you.
The coach running practice out of a gym bag. The parent volunteering as team manager. The player studying their own tape at midnight. The small program that refuses to let their kids get outworked just because they can't afford the fancy tools.
Film shouldn't be a luxury. That's the whole thing.
Price for the gym, not the boardroom.
If a volunteer parent can't justify the cost, we've failed. Every tier has to make sense for a team paying out of pocket.
Your phone is enough.
No tripods, no capture cards, no IT setup. Record on the device already in your pocket, we'll handle the rest.
Build for the late-night coach.
Fast where it matters. Simple where it counts. Every feature has to survive a 10 PM film session the night before a game.
Built for the work.
Record the game. Tap a button when things happen. Share it before bedtime.