College coaches building recruiting packages. Parents tracking development. High school coaches with no film budget. Players proving themselves to the next level. HoopLab puts a professional film room in your pocket — free.
HoopLab was built from the ground up to serve every person who cares about player development — regardless of budget, level, or role.
From recording to AI-generated coaching report in one session. No subscriptions required, no hardware, no production crew.
Game, Practice, Training, Scrimmage, Film Review, or Evaluation. The mode shapes your analytics and report.
Create player profiles. Every tag you drop gets assigned to a player and builds their development history over time.
Shot zone, event type, context, defense, period, Gold/Silver/Bronze quality — one screen, one tap per play.
HoopLab analyzes your session and writes a full coaching report — strengths, focus areas, and a tailored next practice plan.
Tag every shot to a precise zone — including Restricted Area, High Post, and corner slots. See FG% per zone update in real time. Color-coded green to red by efficiency.
Make, miss, assist, rebound, steal, block, turnover, foul — tagged with player, zone, context, and quality.
After tagging your session, HoopLab writes a full coaching report — grade, strengths, focus areas, key insight, and a 4-drill next practice plan. Automatically.
Every player gets a profile that builds across sessions. FG% progression, Gold% trend, zone efficiency, session history — the complete development arc.
Remap every keyboard shortcut to your program's specific concepts. DHO, Spain Pick, Ghost Screen, Horns — whatever your system runs. No more translating your terminology into someone else's categories. Your film, your vocabulary, your data.
Switch between High School (19'9"), College (20'9"), and NBA (23'9") court dimensions. Your shot chart is always calibrated to the game your players are actually playing.
Points, FG%, eFG%, shot quality averages, event breakdowns, zone efficiency, player-by-player stat lines. Every metric live as you tag.
Your footage quality directly impacts your analytics quality. Follow these guidelines to get the best results from HoopLab.
Where you put your phone is the single biggest factor in footage quality. Get this right and everything else follows.
Phone cameras struggle with certain lighting. Knowing what to avoid saves you frustrating footage.
A few quick settings changes before you film make a significant difference to video quality and file size.
One-on-one training is different from filming a game. These setups give you the best drill footage.
Game filming has different constraints — crowds, limited spots, fast pace. Here's how to work with them.
Getting footage from your phone into HoopLab is simple. Multiple paths depending on your device.
Your complete walkthrough from opening the app to downloading your first AI coaching report.
Go to useHoopLab.com on your phone or computer. The Camera tab is your starting point. Before uploading anything, select your session mode — this tells HoopLab what kind of footage you're analyzing and shapes the AI report.
Tap the Tag tab → scroll to the Player section → type a player's name → tap Add. Add everyone who will appear in your footage. You can add players at any time, even mid-session.
On the Camera tab, tap the upload zone. On mobile, you can record directly or choose from your camera roll. On desktop, drag a video file in or click to browse. Supported: MP4, MOV, AVI, any standard video format.
Play the video. When something happens worth tagging — a shot attempt, a rebound, a steal — pause the video and tap "+ Tag this moment". The tag form opens at that exact timestamp.
For each tag, you can rate the execution as Gold, Silver, or Bronze. This is one of HoopLab's most powerful features — it separates what happened from how well it happened.
For any shot attempt — make or miss — tap the correct zone on the half-court map. The zones are: Paint, Left/Right Block, Left/Right Elbow, Top of Key, Left/Right Wing 3, Left/Right Corner 3, and Above Break 3.
Once you have at least 5 tags, tap the AI Report tab → tap "Generate AI coaching report". HoopLab sends your session data to Claude and gets back a full written analysis in about 10 seconds.
After generating a report, that session is saved to each tagged player's profile. Go to the Profiles tab to see any player's career stats, FG% progression chart, Gold% trend, zone efficiency breakdown, and full session history.
I used to film sessions on my phone and never actually review the footage. HoopLab changed that. I tag everything live and pull the clips my players need to see before they even leave the gym.
The shot zone map is the most useful thing I've seen in a free app. I can show a player exactly where they're efficient and where they're bleeding points. That conversation used to take film sessions I didn't have time for.
The Gold/Silver/Bronze rating system hit different with my guys. They compete for Gold reps now. It's made my sessions more intentional without me having to say a word about it.
HoopLab is free for individual coaches and players. Pro and Team plans unlock the features serious programs need.
Everything you need to start filming and coaching smarter. No credit card required.
For trainers running multiple clients and serious programs that need real film room tools.
For programs, AAU orgs, and coaching staffs managing full rosters across multiple coaches.
I know what it feels like to be the player whose work goes undocumented. Going through the recruiting process, I watched my game go unseen — no film, no data, just word of mouth and a handful of phone clips. The tools that could have helped me were built for programs with budgets I didn't have access to.
When I moved to the other side — coaching and training players at every level — I hit the same wall from a different angle. I was working with high school players, AAU circuits, and private training sessions. BallerCam was $300 hardware. Hudl was enterprise pricing. Synergy was for the NBA. I needed something that worked off my phone, tracked multiple players intelligently, and gave me real data to show parents, players, and programs.
HoopLab is the tool I needed as a player and the tool I need as a coach. A real film room in your pocket — at every level, for every purpose, free to start.
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