Heads up, you're on mobile. Tagging uses a lot of quick key presses, so the full HoopLab workspace runs on a laptop or desktop. On your phone you can upload film to the cloud and watch back anything already saved, open HoopLab on a computer when you're ready to tag.
1
Phone to film
0
Gear to buy
3
Steps, start to finish
Free
To begin
hooplab.com/app
[ your kid's game · on your phone ]
Q3 · 4:12
LAST PLAY
Made a 3 · from the corner
🥇Jackson · #4
TODAY
24 points · 52% shooting
WHERE THE SHOTS WENT
How it works
Three steps. That's really it.
A first game, start to share, in about 20 minutes.
01
Film it on your phone
Prop your phone up on the sideline. Hit record. Enjoy the game, nothing to fiddle with.
02
Tap when things happen
Watch the video back. Each time there's a shot, pass, or rebound, tap a button. Every button tells you what it means in plain English.
03
Share it that night
HoopLab builds the shot chart, the stat line, a short report, and a highlight reel. Send a link to grandma, the coach, or the whole team.
Sample report
What a HoopLab game report looks like.
Generated automatically after you finish tagging. Exportable as PDF or link.
Game recap · Varsity
Great Oak vs. Murrieta Valley
Fri · Mar 14, 2025 · Home · Q1–Q4 · 62 tags
71Great Oak
-
64Murrieta Valley
Team shooting
Field goals27 / 58 · 46.6%
3-point8 / 22 · 36.4%
Free throws9 / 12 · 75.0%
Effective FG%53.4%
Assists · Turnovers16 · 11
O Reb · D Reb10 · 28
Top performers
#12 Jackson22 PTS · 4 AST · 6 REB
#4 Rivera16 PTS · 7 REB · 3 STL
#23 Chen11 PTS · 5 AST
#8 Delgado9 PTS · 8 REB · 2 BLK
Bench contribution13 PTS · +8 plus/minus
Shot chart · by zone
Hot (≥50%)Even (30–49%)Cold (<30%)
AI coach summary
Great Oak controlled the paint all night, 11/16 at the rim on 28% of their attempts. The offense flowed through #12 Jackson, who drew help on 9 possessions and found shooters in the left corner (3/5 from the LC3).
The one thing to clean up: right-side mid-range was cold (4/13) and accounted for 6 of 11 turnovers coming off of live-ball pick-up decisions. Three empty possessions in Q3 turned into Murrieta transition points.
Verdict, the game plan worked. Limit the mid-range spillover and this is a comfortable double-digit win.
Strength Paint finishing + kick-outs
Jackson-Chen two-man action created 14 paint touches. When defenders collapsed, 72% of kick-outs led to an assist or a foul.
Watch Q3 pace dip
Net rating fell from +11 (Q1-Q2) to -4 in Q3. Half-court sets averaged 18s before a shot, consider an early secondary break.
Fix Right-side mid-range
4/13 on pull-up twos from the right elbow. Rivera shot 1/6 from there, live-ball turnovers suggest defenders were reading his drop-off pass.
Highlight Delgado block + break
Q4 4:12, Delgado's weak-side block led to a Rivera 3 in the left corner. Auto-clipped as the "moment of the game" for the reel.
Shared with Coach Alvarez and 12 parents · view expires in 30 days
Had his best shooting night of the season, 3 of 4 from behind the line and strong work on the boards. Standout moment: the corner three at the end of Q3.
🥇7🥈9🥉2
24
POINTS
52%
SHOOTING
6
REBOUNDS
For players
Your game. Your tape. Your call.
See exactly where you score, where you need work, and what your best moments looked like. Build a highlight reel the coach will actually watch.
Every button tells you what it means. The app nudges you toward what to tag next. Not sure? Skip it, we still build a great report from what you did tag.
Tooltips on every button, zero jargon
Nudges toward what to tag next based on what just happened
Three-tier rating (🥇🥈🥉), no stats degree required
90-second walkthrough the first time you open it
THE TAG BUTTONS · HINTS ON
Pricing
Real film analysis shouldn't require a budget.
Every level deserves the tools elite programs use. The free version isn't a teaser, it's a full film room. Upgrade when you outgrow it, not because you have to.
Free, forever
Free
$0forever
A full film room, no card required.
Stat every shot, rebound, assist, and turnover
See who was on the court for every basket
Live scoreboard for both teams
Shot chart + full stat line every game
Build a highlight reel from any game
Works with YouTube clips or video from your phone
Add your team's roster in seconds
Save every game on your device
Highlight exports include a small HoopLab watermark on Free. Cloud sync starts on Pro.
Running a high-school program, AAU club, or training facility?
500 GB of shared cloud storage, season-long film vaults across every team you coach, and white-glove onboarding for your staff. We'll set you up directly.
Every tag, every session, every clip you export, saved on your device. Your laptop is your film room. Works offline. Nothing leaves your computer unless you choose to share it.
Available on Free, Pro, and Team
Cloud, sync across devices, share with the team
Save game film and tags to your HoopLab account. Open the same session on your phone, your iPad, or your assistant coach's laptop. Share clips with players via link. This is what hosting video and running cloud servers actually costs us, and what makes Pro and Team possible.
Available on Pro and Team
If you only need a film room on one device, Free is the whole product. Cloud is what you pay for when you outgrow one screen.
Good to know, single-file upload cap is 5 GB
Most phone-recorded games at 1080p come in well under 5 GB. A long iPad recording at 4K can blow past it. If a single game film is over 5 GB, here's how to keep it under without losing quality you'll actually use:
Use the Compress option when you upload. HoopLab can transcode a 4K phone recording down to 1080p in your browser before the upload starts, same picture you'd review anyway, often half the file size.
Record at 1080p, not 4K. 4K triples the file size and you can't see the difference once it's playing on a coach's laptop. 1080p is the sweet spot for film review.
Trim pre-game warmups and post-game. A 90-minute clock turns into a 50-minute file once dead time is cut. The Highlight Editor can do this in HoopLab before you upload.
Split a long game in two. Upload Q1+Q2 and Q3+Q4 separately. The multi-clip stitch tool re-joins them inside HoopLab so the tag log behaves like one continuous game.
Use HEVC / H.265 if your camera supports it. Same picture, roughly half the file size of older H.264 encoding.
Built for youth sports first
"If a parent in the bleachers can use it, we built it right."
I know what it feels like to be the player whose work goes undocumented. Going through the recruiting process, I watched my game go unseen, no film, no data, just word of mouth and a handful of phone clips.
Youth sports is where development actually happens, but it's the level most underserved by technology. I built HoopLab for that gap. Something a parent can pick up on day one. Something an AAU coach can use without a film crew or a budget.
Jackson BernardoFounder · HoopLab · Player & Trainer
Shot zones
17+
Gear needed
None
Price to start
$0
Built in
Anaheim, CA
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